Hunter’s Fund is working to change the distracted driving behavior of young people in memory of Hunter Watson, who died in a distracted driving crash in 2016. Previous efforts to change behavior and make drunk driving socially unacceptable have been successful. Studies have also shown that signing a written pledge can change behavior 47% more effectively than other incentives.
Studies show Signing a written pledge can change behavior by 47% more than any other incentive!
Research has shown that people are more likely to recycle waste and use seat belts after signing a written pledge than from any other incentive. This has been demonstrated in studies by more than 25 corporations and has been found to be more effective than cash awards, prizes, and even laws.
Student groups working with the Hunter’s Fund are organizing pledge-signing campaigns on campuses to change driving behavior through the Hunter’s Pledge.
